KEYPOPPY helps communities retrieve from their own heritage, and from the larger culture in which they subsist, those resources that are best able to bring their mission to bear on daily living. All of our actions are measured by our success in achieving this goal. 

We believe that community demands not the consumption of goods but a rich and multifaceted life of human engagement. Thus our products and services are not ends in themselves, but means toward maintenance, enrichment, and community development. 

We believe that creativity, flexibility, and impeccable quality are essential to our success. 

We believe that distinguished financial performance is a must, not as an end to itself, but as a means to accomplish our broader mission. 

We believe in the highest standards of ethics and integrity. We are responsible to our customers, to our employees and their families, to the environments we inhabit (physical or virtual), and to the societies we serve worldwide. In discharging our responsibilities, we do not take professional or ethical shortcuts. Our interactions with all segments of society must reflect the high standards we profess. 

We believe that these values and beliefs guide all of our business strategies, our corporate behavior, and our relationships with suppliers, customers, communities and each other.